Take a closer look at who I am and what I create.
You’ll find my contacts at the bottom.
You’ll find my contacts at the bottom.
Hi! I’m Lena ✨
I design across disciplines, with curiosity and heart
I design across disciplines, with curiosity and heart
Portfolio
Every project I touch gets a mix of honesty, creativity, detail-obsession, and a sprinkle of humor.
From branding to websites — I’m your go-to.
I design with heart, and I always see the big picture.
From branding to websites — I’m your go-to.
I design with heart, and I always see the big picture.
E-commerce Website for CREAM ROYAL Bakery
A multi-page website built with Tilda.
What I did for this project:
– Designed the layout in Figma
– Built the online store in Tilda
– Integrated payment system
– Synced the site with CRM
– SEO optimization
Results:
– Sales increased over by 50% after redesign and SEO optimization.
What I did for this project:
– Designed the layout in Figma
– Built the online store in Tilda
– Integrated payment system
– Synced the site with CRM
– SEO optimization
Results:
– Sales increased over by 50% after redesign and SEO optimization.
Website Design for ALL WE NEED
E-commerce website design for the fashion brand ALL WE NEED.
What I did for this project:
– Designed both desktop and mobile versions in Figma
Results:
– Online sales increased by 63% after the website redesign.
What I did for this project:
– Designed both desktop and mobile versions in Figma
Results:
– Online sales increased by 63% after the website redesign.
E-commerce Website and App for Audio Tour Platform WeGoTrip
Online store and app design for the audio tour aggregator WeGoTrip.
What I did for this project:
– Designed desktop and mobile versions in Figma
– Designed the mobile app UI
Results:
– Redesigned the mobile app, streamlining the user experience and improving the app’s rating by 1.5 stars on the App Store.
– Revamped the online store, optimizing product listings and boosting sales by 15% through enhanced visual content and strategic layout changes.
What I did for this project:
– Designed desktop and mobile versions in Figma
– Designed the mobile app UI
Results:
– Redesigned the mobile app, streamlining the user experience and improving the app’s rating by 1.5 stars on the App Store.
– Revamped the online store, optimizing product listings and boosting sales by 15% through enhanced visual content and strategic layout changes.
Brand Book for ALL WE NEED in Notion
Task: Create a brand book that is easy for employees to use and share with partners.
What I did for this project:
– Selected colors, fonts, and brand elements
– Organized everything in Notion for convenience and clarity
Results:
– Created printed materials for the launch of new retail stores for All We Need, boosting foot traffic by 22% in the first month.
What I did for this project:
– Selected colors, fonts, and brand elements
– Organized everything in Notion for convenience and clarity
Results:
– Created printed materials for the launch of new retail stores for All We Need, boosting foot traffic by 22% in the first month.
Logo and Brand Book Design for SOL' Bar
I truly love this project, as it combines everything I enjoy — style, meaning, and vibrancy.
What I did for this project:
– Designed the logo, color palette, brand elements, signage, menu, and more.
Results:
– Developed visual identities for the St. Petersburg bars SOL’ creating bold, expressive concepts that significantly increased brand recognition and customer engagement.
What I did for this project:
– Designed the logo, color palette, brand elements, signage, menu, and more.
Results:
– Developed visual identities for the St. Petersburg bars SOL’ creating bold, expressive concepts that significantly increased brand recognition and customer engagement.
Event Branding for SETTERS WORKSHOP'19
Task: Develop a visual identity for the event, design key zones, decorate the venue, and create branded merchandise.
Results:
– The event welcomed over 2,000 attendees
– Branded materials received highly positive feedback
– The event generated a large number of social media mentions, boosting brand recognition and audience loyalty for the client company
Results:
– The event welcomed over 2,000 attendees
– Branded materials received highly positive feedback
– The event generated a large number of social media mentions, boosting brand recognition and audience loyalty for the client company
Logo and Brand Book Design for elPasota Bar
One of the boldest and most memorable branding projects in my portfolio.
I created the logo, color palette, style elements, signage, menus, and moodboards.
The visual language reflects the brand’s daring personality and builds a striking, recognizable identity.
Results:
– Developed visual identities for the St. Petersburg bar elPasota, creating bold, expressive concepts that significantly increased brand recognition and customer engagement.
I created the logo, color palette, style elements, signage, menus, and moodboards.
The visual language reflects the brand’s daring personality and builds a striking, recognizable identity.
Results:
– Developed visual identities for the St. Petersburg bar elPasota, creating bold, expressive concepts that significantly increased brand recognition and customer engagement.
Here I’ve shared some of my favorite projects — you can find a few more on my Behance
I’d love to share a little more about myself with you.
- EducationI graduated from ITMO University, where I studied computer graphics and web design.
- Work ExperienceI’ve had the pleasure of working as a Senior Graphic Designer at ITMO University and SETTERS agency, and as a Product Designer at WeGoTrip, at wonderFamily as an E-commerce Designer and AI Creator
- How can I help you
- Website or app design in Figma
- Website creation on Tilda
- Logo and branding design
- E-commerce design materials
- Brand and print collateral
Interested in discussing
a project? Get in touch.
a project? Get in touch.
